Unexplainable Store Review - Sound Science or New Age Mumbo-Jumbo?

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The Unexplainable Store has turn into one of the leading sellers of brainwave entrainment audio recordings. Even though there is sound science (no pun intended!) behind the proposition that sound frequencies can have an effect on mental states, the claims being created for what can be achieved with this technologies are becoming fairly far-fetched. In its attempts to appeal to a wide array of New Age interests, the Unexplainable Store risks subjugating science to mythology and outright superstition.

Scientific Indicates to Unscientific Ends?

The science behind audio brainwave entrainment is well established. Making use of either binaural beats, monaural beats, or the most powerful method, isochronic tones, listeners of MP3 or CD recordings can encourage their brains to operate at the frequencies corresponding to distinct states of consciousness. In certain instances, there are clear advantages from performing this. For example, consumers who struggle to get a beneficial night's sleep can benefit tremendously from inducing the Delta waves linked with deep, dreamless sleep - the state in which cellular repair takes location at a genetic level, and in which growth hormones are released. And Theta waves have been linked in a lot of studies to enhanced studying, memory, and creativity. So far, so decent.

If the Unexplainable Store limited itself strictly to goods for which there is a strong, research-based rationale, we would have little reason to question the store's credibility. But the Unexplainable Store - as a commercial offshoot of a web-site focused on the paranormal - targets consumers with interests in psychic phenomena, UFOs, the spirit world, and a host of other "fringe" activities nicely beyond the purview of conventional science. And this inevitably sets up a tension in between the store's claims to scientific underpinnings and its stated goals.